|ViBE™ Visual Brand Essence

Visual Brand Essence™

Visual Brand Essence™ (ViBE™) is a strategic approach to designing and directing a brand identity. Going beyond traditional brand positioning techniques, the ViBE™ process utilizes the psychology of color and symbolism, cultural trends, and consumer research to identify the visual cues that best evoke a brand's emotional core.

Having perfected the ViBE™ process over a decade ago, Wallace Church has confirmed its relevance in virtually every brand category around the globe.

By determining the most effective visual strategies before the design process starts, this critical first step results in:

• Team consensus of the visual tools that best evoke a brand experience
• Objective and empirical direction that eliminates subjectivity
• Significant cost and time savings by streamlining the design process
• Visual synthesis of all brand communications

© 2007 Wallace Church, Inc.