|Identity
Projects
Venus
Inspired by Mach3's extraordinary success, Gillette launched this sister razor brand for women. While the Mach3 and Venus products may both be 3-blade razors, the shaving experience for men and women couldn't be more different, [Venus is uniquely feminine]. Wallace Church has been intimately involved in the perceptual positioning of this brand, the logo, package structure and the many Venus brand extensions.