|Concepts
Projects
The Scotts Company - Ortho
Initial design concepts often have to incorporate a number of inter-related design studies within them. This one phase, for example, indicated a range of visual strategies for the Ortho logo design, the new identities for Bug-B-Gon, Home Defense and Weed-B-Gon brands, a unifying package design layout, a compelling product differentiation system and an icon/illustration style.