Brand Packaging
New Brand Development
Structural Design
Identity
Self Promotion
Concepts
Balance
Biolage
Dendera
Jack Daniel's
Millstead
Necky
The Scotts Co.
Russell
TIZNOW
XYZ
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Brand identity architecture is most effective when its design aesthetic extends seamlessly to all brand communications. Here, an initial exploration indicates both brand identity concepts and their application to on-product graphics and hang tags.